What Do You Think of the Commercial?
“Dangerously Sentimental” seems like a dichotomy to me. Sentimentality, in my mind, is soft, a bit mushy perhaps, and maybe tear producing at times, but dangerous? Danger in a sentimental idea or message can only lie in the person assigning meaning to what they are deeming sentimental. My commercial for Montefiore Einstein was recently described […]